This talk will give you an overview of the processes and tools that are being used at Namahn for designing applications supporting the needs of the end-user. Based on the experience of 100+ projects, successes and failures will be analysed and presented. This talk will discuss the importance of the project context and the unique approach each project requires. It will also explain how interaction designers need to cooperate with other project roles and which challenges they are facing in the current business context. The talk assumes you are familiar with User Centered Design techniques.